Every finished job triggers a text asking for a review. Every review gets answered, in your voice, usually the same day. Every bad one reaches you before it reaches your next customer. That's the whole thing, for $250 a month, and it's how a business goes from 9 reviews to 90 without anyone remembering to ask.
Your competitor with 494 Google reviews isn't better than you. They ask. Every time. Automatically. You do great work and ask when you remember, which is never, because you're on a roof.
Three things are decided by your reviews before a customer ever sees your website. Your map-pack rank — Google shows three businesses, and review count, rating and recency are most of why it picks those three. Your cost per lead on Local Services Ads — the "Google Verified" units for plumbers, roofers, HVAC and the like rank heavily on rating, and a 3.7-star business pays more for the same lead than a 4.8. And whether AI engines will say your name — when someone asks ChatGPT for a roofer in Matthews, it looks for businesses it can verify, and recent reviews across platforms are one of the three signals it checks.
Almost every Charlotte service business has a good rating from too few reviews, or a mediocre rating because a handful of old one-stars are outweighing dozens of happy customers who were never asked. Both are fixed the same way: ask everyone, every time, and answer everything.
Service businesses that finish jobs: roofers, HVAC and plumbing, electricians, contractors, landscapers, detailers, cleaners, movers. If your work has a "done" moment, this plugs into it. It's the one thing on this site I'd sell to a business that wants nothing else from me — and it's the first thing I'd fix before spending a dollar on ads, because ads send people to your reviews.
A short, human-sounding text from a number registered to your business, with a direct link to your Google review page, sent when the job is marked done. One polite follow-up if they don't respond. Everyone gets asked — no gating, which is Google's rule and mine.
In your voice, written by me, not a template. Thank-yous to the good ones (the next twenty customers read them), calm and specific replies to the bad ones. An unanswered review is a business that isn't paying attention, and Google and customers both notice.
A same-day notification with the review and a suggested reply, so you hear about the problem from me and can fix the real thing. Reviews that break Google's policies get a removal request filed.
Google first, then the two or three your customers actually read for your trade — Facebook, Yelp, Angi, Houzz, Nextdoor, BBB. A monthly note with the numbers: requests sent, reviews in, rating, response rate.
Review management
$250/month
One business, one location. Month to month, 30 days' notice, no exit fee. Setup takes about a week — the texts come from a number registered to you, and the carrier registration that makes that legal takes a few business days.
Billed on the 1st. Cancel any month with 30 days' written notice.
Listings cleanup — fixing wrong names, addresses and phone numbers across the directories. A one-time project, usually around $1,000, scoped on the call. Worth doing once; not something I'll sneak into a monthly.
Everything else in Get Found — Google profile management, on-site SEO, structured data, AI-visibility tracking. If reviews are the narrow problem, this page is the fix. If the problem is wider, Get Found is the plan, and it includes all of this — you never pay for the review work twice.
Ads. When the rating is where it should be, Google Ads get a lot cheaper per lead. That's the order to do it in.
Buy reviews. Write fake ones. Filter the unhappy customers out before they reach Google. Offer discounts for stars. All of it is against Google's policies, all of it gets caught eventually, and the penalty is worse than the 3.7 you started with. The system above works because it's boring: ask everyone, answer everyone, fix the real problems the bad ones point at.
Yes — as long as you ask everyone, don't offer anything in exchange, and don't filter out the unhappy ones before they reach Google. That's Google's policy and it's the only way I run it. "Review gating" (only sending the link to people who said they were happy) can get reviews removed and profiles penalized.
By text, automatically, after each job is marked done — from a business number registered to you, with a direct link to your Google review page. Human-sounding, short, one follow-up if they don't respond. You can also send one manually from your phone on the spot. Email is available for businesses whose customers don't text.
I do, in your voice, usually the same day. Every review, not just the bad ones — a thank-you to a five-star review is read by the next twenty people who look you up. Negative reviews get a calm, specific, non-defensive reply and a flag to you first so you can fix the actual problem.
You hear about it from me before you hear about it from a customer: a same-day notification with the review and a suggested response. If it's fake or violates Google's policies, I file the removal request. If it's real, the reply is honest and brief, and the request automation keeps bringing in the recent five-stars that push it down.
Google first — it's the one that sets your map-pack rank and your Local Services Ads cost per lead. Then whichever platforms matter for your trade: Facebook, Yelp, Angi, Houzz, Nextdoor, BBB. I'll tell you which ones your customers actually read; it's usually two.
It depends on how many jobs you do and how many old one-stars you're diluting. A business doing 40 jobs a month with a 3.7 from 100 reviews sees a real change in a few months; a business with 6 reviews sees it in weeks. The count moves faster than the rating, and Google weights recent reviews more heavily than old ones.
That's a separate one-time project — cleaning up wrong names, addresses and phone numbers across the directories — usually around $1,000 depending on how bad it is, and I'll scope it on the call rather than sneak it into the $250. Consistent listings matter for AI visibility too, so it's often worth doing once.
Yes, all of it. This page is for businesses that only need this one thing. If you later want the full plan — SEO, Google profile management, AI-search structuring — you upgrade to Get Found and the review work carries over. You're never charged for it twice.
About a week. The text messages go out from a number registered to your business, and the carrier registration that makes that legal takes a few business days. Then the requests start with your next completed job.
If theirs is a bigger number and your work is as good, the difference is a system. Start it, or book twenty minutes and I'll pull both numbers up while we talk.
Lucas