The $450 first step

Find out exactly where you stand — before you spend real money.

One written document: how your website performs, where it's losing search, what your Google profile and reviews are doing, whether AI engines can find you, and what you actually own. Prioritized, in plain English, with a call to walk through it. $450, and it comes off the bill if you hire me for the fixes.

$450 one-time Credited toward any hired work Written, within a week No access to your site needed

Every agency offers a "free audit." It's a sales call with a PDF attached, and the PDF says you need the agency. This one costs $450 because it's the actual work, and because paying for it means the answer can be "you're fine."

Who orders this

Three kinds of Charlotte business owners. The one whose site "isn't doing anything" and wants to know why before buying a rebuild or an SEO plan. The one who's been quoted wildly different numbers by three providers and wants an honest read on what's actually needed. And the one who's locked out of something — a domain, a site, a Google profile — and needs an inventory of what they own before they can leave a provider.

It's also how Get Found starts, because you can't fix what you haven't measured — so if you're already sure you want the monthly plan, you're ordering this either way and it's credited to month one.

What's in it

Six things, one document.

Site health

Speed on a phone, mobile layout, broken links and forms, security basics, what's slowing it down and whether it's fixable or foundational.

Search visibility

What you rank for now (usually your name and not much else), what you should, which pages are missing, and why Google isn't sending anyone — titles, structure, thin content, no service pages.

Google Business Profile and reviews

Categories, services, photos, posts, Q&A, hours — and your review count, rating and response rate against the three businesses Google shows instead of you.

AI-readiness

I ask ChatGPT, Gemini and Perplexity what your customers ask and record who gets named. Then the three signals they rely on: readable structured data, an active profile, consistent facts.

What you own

Domain registrant, hosting, site platform, Google profile Owner role, analytics — whose name is on each, and the recovery path for anything that isn't yours.

The fix list

Prioritized by impact, not alphabetically. Which items you can do yourself in an afternoon, which need a developer, which need a rebuild — and what each would cost from me, since the prices are published anyway.

How it goes

Order to answers in about a week.

  1. Order it

    Use the form — pick "Website & Search Audit" — with your website and business name. I'll confirm and invoice the $450. No access to anything needed.

  2. I do the work

    From the outside, the way a customer and a search engine see you. If you'd like Search Console or analytics included, add me as a viewer; it makes the search section sharper but isn't required.

  3. You get the document

    Within a week, usually sooner. Plain English, prioritized, with the "do it yourself" items marked as such.

  4. We walk through it

    A call to go over the list and answer whatever it raises. If the right next step is something I sell, I'll say so and the $450 comes off it. If it isn't, I'll say that too.

Straight answers

Audit questions, answered in plain English.

What do I actually get for $450?

A written document, in plain English, covering: how your site performs (speed, mobile, what's broken), where it's losing search visibility and why, the state of your Google Business Profile and reviews, whether ChatGPT and Gemini can find and verify you, what you own and don't own, and a prioritized list of fixes — biggest impact first, with an honest note on which ones you could do yourself. Then a call to walk through it.

Do you need access to my website to do it?

No. Everything in the audit is done from the outside, the way Google and a customer see it. If you want me to check something behind a login — analytics, Search Console — you can add me as a viewer, but it isn't required.

How long does it take?

You get the written audit within a week of ordering, usually sooner. Then we schedule the walkthrough call at your convenience.

Is it really credited back?

Yes. Hire me for the fixes — a one-time fix project, a rebuild, or Get Found — within 90 days, and the $450 comes off the first invoice. If you take the list to someone else, or do it yourself, you've paid $450 for a good list. Both outcomes are fine with me.

What if the audit says my site is fine?

Then it says so, and you've spent $450 to stop worrying. That's a real outcome I'd rather deliver than a rebuild you don't need. Usually there's still one or two things worth fixing — a Google profile category, missing structured data, a form that isn't reaching anyone — and those go on the list.

I'm locked out of my own site or Google profile. Can the audit help?

That's one of the best uses of it. I inventory what you own — domain, hosting, site, Google Business Profile, analytics — and what's in someone else's name, and lay out the shortest recovery path for each. Here's how those situations happen. If you're leaving a subscription website provider, this page covers the specifics.

Is this the same as a free SEO audit tool?

No. Automated tools spit out 40 pages of yellow warnings with no sense of what matters. This is one person looking at your business the way a customer and a search engine do, and telling you the three things worth doing first. It also covers what the tools can't: your Google profile, your reviews, what AI engines say about you, and what you own.

What does the AI-readiness part mean?

I ask ChatGPT, Gemini and Perplexity the questions your customers ask — "best HVAC company in Ballantyne" — and record who they name and why. Then I check the three things those engines rely on: a site with structured data they can read, an active Google profile, and consistent facts across the web. You can run a quick version yourself right now with the AI answer test on the homepage; the audit is the thorough one.

$450 to know. Credited if you act.

Order it, or run the free AI answer test first to see who the engines name in your category right now.