For businesses leaving a subscription website

Leaving Townsquare Interactive? Here's what you get back, and what to do next.

Townsquare Interactive is headquartered in Charlotte and, by its own numbers, serves tens of thousands of small businesses. Its BBB customer reviews describe the same experience over and over: cancel, and you get your text and photos — not the website. If you're reading this, you probably already know. This page is the plain-English version of what to do about it, from someone who builds sites you own.

$1,500 / $3,500 builds, published No setup fee, no lock-in You own domain, site, Google profile Charlotte, NC

What customers report about the model

None of this is my opinion of the company; it's what its customers have written publicly, mainly on the Better Business Bureau profile for Townsquare Interactive's Charlotte office. The patterns that come up most:

  • Content, not the website. Reviewers describe being told they'd "own the whole site," then learning at cancellation that they receive their text and images only — the website itself stays with the provider.
  • The real monthly cost. The advertised price is around $250 a month; reviewers report setup fees and add-ons bringing the real all-in figure to roughly $450–900 a month, and a post-cancellation hosting charge if you want the old site to stay up.
  • Cancellation friction. Several reviewers describe having to work hard to cancel — phone-only, multiple attempts, continued billing.
  • After launch, silence. "Once they finish your website, you never hear from them again" is a paraphrase of a sentiment that appears repeatedly.

The model isn't illegal and plenty of customers are fine with it. The problem is that most people don't find out which kind of customer they are until the day they try to leave. If your agreement says content-only, this page is about making the leaving cheap.

Before you cancel: the five-minute inventory

Do these in order, and do them before you send the cancellation. Every one is reversible while you're still a customer and painful afterward.

  1. Find out who owns your domain. Look it up on a WHOIS service, or log into the registrar you think it's at. It should be registered to you, in an account you can log into. If it isn't, request the transfer in writing today. The domain is the one asset that can't be rebuilt.
  2. Check your Google Business Profile role. Open the profile and look at users. You should be an Owner. If a provider is the only Owner, request the transfer in writing; Google has an ownership-request process if they don't respond. Your reviews live here.
  3. Export your content now. Every page's text, every photo, your logo files, any blog posts. Screenshot the whole site too — it's the fastest brief for whoever builds the next one.
  4. Read the cancellation clause. Notice period, method, what you're entitled to receive, whether anything keeps billing. Then cancel exactly that way, in writing, with a date, and keep the copy.
  5. Don't let the old site go dark first. Overlap by a few weeks if you can. A business with no website at all for a month loses more than the hosting costs.

If any of those turns up a problem you can't solve by asking nicely, the ownership article walks through the recovery paths for each.

What the alternative looks like

I'm one person in Charlotte who builds websites for local businesses. The difference isn't a better sales pitch; it's the terms, and they're published:

  • You own the site. Code, design, content — yours once it's paid for, in the contract. Built on standard foundations any developer can pick up.
  • Your domain lives in your registrar account. I never register it in mine. If you don't have one yet, I set it up in your name on day one.
  • Your Google Business Profile: you're the Owner. I'm a Manager you can remove in two clicks.
  • Published prices, no setup fee. $1,500 for a simple site, $3,500 with booking and lead capture, $6,000+ for a store. Monthly keep-alive is $100, $175 or $375 and it's itemized, so you can see it isn't "hosting."
  • Month to month, 30 days' notice, no exit fee. And when you leave, you get the Exit File: every credential, a full backup, your data exported, a clean handoff to whoever's next.

Three-year math, since nobody else will do it for you: a simple site from me is $1,500 + 36 × $100 = $5,100, and you own it. A subscription site at the all-in figures reviewers report is $16,000–32,000, and at the end you own a folder of text. The full comparison with the market numbers is on the blog.

If you're not sure what you own

That's the most common situation, and it's exactly what the $450 Website & Search Audit is for. I inventory what you own and what you don't — domain, site, Google profile, analytics — and give you a written, prioritized list of how to get each one back and what the rebuild would involve. If you hire me for the build, the $450 comes off the bill. If the audit says "you're fine, here's the one login you're missing," that's a perfectly good $450 outcome too.

Straight answers

Leaving a subscription website, answered in plain English.

Do I get my website when I cancel Townsquare Interactive?

Read your agreement — that's the only authoritative answer. What reviewers on Townsquare's BBB profile report, repeatedly, is that they received their content (text and images) on cancellation but not the website itself. If that's what your agreement says too, plan on rebuilding, and make sure you get your content export before your access ends.

Do I own my domain if Townsquare set it up?

Check, don't assume. Look the domain up on a WHOIS service or log into the registrar where you think it lives. If it's registered in your name in an account you can log into, you're fine. If it's in someone else's account, ask in writing for it to be transferred to a registrar account in your name before you cancel anything — the domain is the single most important thing to secure.

What about my Google Business Profile and my reviews?

Open your Google Business Profile and check who holds the Owner role. If it's you, nothing changes when you leave any vendor. If a provider is the sole Owner, request an ownership transfer in writing now; Google also has an ownership-request process if the current owner doesn't respond. Your reviews live on the profile, so the profile is what you're protecting.

How do I cancel a subscription website service cleanly?

In writing, with a date, keeping a copy. Before you send it: export your content, confirm you control the domain, confirm you own your Google profile, and download anything else you'll want (analytics, email lists). Reviewers describe cancellation as harder than it should be, so the paper trail matters. Don't let the old site go dark before the new one is live.

How much does replacing a Townsquare site cost?

From me, $1,500 for a simple site or $3,500 with booking and lead capture, plus $100 or $175 a month to keep it running — published, itemized, no setup fee. Over three years that's $5,100 or $9,800, and you own the site the whole time. Compare that to whatever you've paid so far, and what you'll own at the end of it.

Can I keep my current design?

Usually not the files themselves, but the look is yours to describe and I can build something in the same spirit — or better, since a new build gets structured for Google and AI search from day one. Your logo, photos, and text come with you; that's what the content export is for.

Will my Google rankings drop when I switch?

Not if the switch is done properly: same domain, every old page redirected to its new equivalent, Google Business Profile untouched. Rankings drop when a site moves domains or lets old URLs die. If your current site is on a domain you don't control, that's the harder case — and the reason to secure the domain before anything else.

Is this page legal advice?

No. It's a web designer explaining how ownership works and what other customers have publicly reported. Your agreement is the document that governs your situation; if there's real money at stake, a lawyer's hour is cheap.

Start with what you own.

The $450 audit inventories your domain, site, and Google profile and tells you the shortest path out. Or skip it and start the build — the terms are the same either way.